Green Charge

The focus for many large companies has shifted from “How much money do we make?” to “How do we make our money?”  Primarily consumers who are demanding that corporate citizens place an emphasis on sustainability and responsible business practices are driving this shift.  As more and more major corporations adopt eco-friendly policies, this trend seems less and less like, well, a trend.  

Most major U.S. and many global companies have created Corporate Eco Responsibility statements and policies.  Many of these companies have hired Green Consultants to help create the sustainability stakeholders are insisting on, while some have even gone as far as naming a full-time Eco Officer or similar position.  Surely, they aren’t doing all this just to be trendy or save the Planet?  There are direct benefits to both short-term and long-term profits in joining the Green movement.

Never before has there been a business practice that can transcend large and small business simultaneously with similar results.  Small businesses can benefit equally, if not more than, as larger businesses.  In fact, the very nature of a small business gives you the home court advantage when creating a Corporate Eco Responsibility policy.  

Since you live and work in your community, you are in touch with what is important to the citizens who can make or break your business.  By simply tapping into the needs and wants of your community, you are able to impart value well beyond the products or services you already provide.